BUS SCHOOL--------MARKETING----masters

MASTER OF MARKETING - COURSE STRUCTURE

The program comprises a total of 60 credit points, consisting of eight specifically designed units of study (totalling 48 credit points) and a compulsory business project (12 credit points).

• Timetables
• Units of study
• Duration

Units of Study

Evaluating Marketing Performance

MKTG6201

Decision-Making and Research

MKTG6202

Innovative Marketing Strategies

MKTG6203

Contemporary Consumer Insights

MKTG6204

.

Marketing in the Global Economy

MKTG6205

Regulatory Environment and Ethics

MKTG6206

Internal Marketing

MKTG6207

Integrated Marketing Communications

MKTG6208

Marketing Consulting Project (Part 1)

MKTG6209

Marketing Consulting Project (Part 2)

MKTG6210

International Marketing Project (Part 1)

MKTG6211

International Marketing Project (Part 2)

MKTG6212

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MARKETING (MASTER OF COMMERCE)

Description

Marketing is the function that links a firm to its consumers. A Marketing specialisation offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The Marketing specialisation develops on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products. The International and Global Marketing unit examines both the opportunities and dangers presented by an increasingly globalised market economy.

Requirements for the specialisation

The following information is for students who commenced study or transferred into the Master of Commerce from 2012 or students who commenced study in 2011 and wish to follow these requirements for a specialisation. All other students should refer to the information set out below under Information for pre-2012 continuing students.

To be awarded a specialisation in Marketing, students complete five units of study (30 credit points), comprising:

(i) one foundational unit of study (six credit points), as follows:

• MKTG5001 Marketing Principles

(ii) one compulsory unit of study (six credit points), as follows:

• MKTG6007 Consumer Behaviour

(iii) three elective units of study (18 credit points), selected from the following units:

• CLAW6032 Regulating Innovation and Distribution
• MKTG6001 Marketing Research Concepts
• MKTG6003 Marketing Strategy
• MKTG6004 New Product Development
• MKTG6005 Marketing Communications
• MKTG6006 Creative Communications in Marketing
• MKTG6013 International and Global Marketing
• MKTG6015 Digital and Social Media Marketing
• MKTG6016 Brand Management
• MKTG6017 Retail Marketing *
• MKTG6018 CRM-Customer Relationship Management *
• MKTG6020 Business Marketing
• MKTG6103 Services Marketing
• MKTG6104 The Psychology of Business Decisions

* These units are not offered for 2014.

Note: Non-foundational units of study can be used to count to one specialisation only. For example, MKTG6013 cannot be used to count towards both an International Business and a Marketing specialisation.